Our mission at NEW is to empower young equestrians by offering them a range of quality and stylish riding wear designed exclusively for children and copied to allow parents and older siblings to match. We strive to bridge the gap in the market firstly and become the go-to brand for parents and young riders alike. Through our commitment to quality, functionality, and style, we aim to inspire confidence and passion for horse riding in the next generation. At NEW, we believe that every child rider deserves the opportunity to express themselves and perform at their best with apparel specifically tailored to their needs.